It has been personally disheartening, and at times terrifying, to watch our nation's journalistic standards steadily and exponentially eroding ever since 1981 when Ronald Reagan appointed Mark Fowler as Chairman of the Federal Communications Commission. Fowler abolished those guidelines establishing minimal amounts of non-entertainment programming; along with the Fairness Doctrine, which required broadcasters to act in the“public interest” by covering important policy matters while providing equal time to both sides an issue (in other words, truly "fair and balanced news."); and, worst of all, the number of stations permitted to be owned by a single corporation has continued to expand ever since. The result, as Robert F. Kennedy, Jr. has noted in his book, Crimes Against Nature, “The right-wing radio conglomerate Clear Channel, which in 1995 operated 40 radio stations, today owns over 1,200 stations and controls 11 percent of the market. Rupert Murdoch’s News Corporation is the largest media conglomerate on the planet, one of seven media giants that own or control virtually all of the United States’ 2000 TV stations, 11,000 radio stations, and 11,000 newspapers and magazines.” In brief, our nation's national media has fallen into the hands of just seven CEO's.
Having begun working in Television news in the midst of this dire transformation (from 1989 to 1999), I saw firsthand what happens to journalistic standards when the media is owned by mega corporations that are usually headquartered far away from the communities they effect. First to go were the prehistoric news directors who understood the importance of keeping the Sales Department out of the Newsroom. There was a time when those who worked in sales knew well to stay the hell out! Their presence in the newsroom, even if only by implication, threatened all self-imposed journalistic standards. I say "self-imposed" because in the old days, journalists had to adhere to their own set of ethics. This is so because in this country we have a "free press," meaning no outside organization that can force journalists to do what is right. Yet, for more than two hundred years, journalists learned their industry's basic ethics--fairness, impartiality, three sources, and and unyielding commitment to the truth--from each other, and held themselves and one another to these standards.
When corporations began conglomerating media outlets, however, their main concern was not with the quality of the product they made (as it was when more stations and papers were locally owned) but with making as much profit as possible for their shareholders and investors who, again, could care less about the communities they influenced. So the dinosaur station managers, news directors, and veteran reporters were "let go," and were replaced with upper management concerned only with the new owners' primary concern, money! Conditions in the stations I worked for became absolutely oppressive. The pay was well below the poverty level for those entering the business, and many of those who had been in long enough to make good money were terminated. In one of the stations I worked for, even videotapes, the lifeblood of TV news, were in such short supply that photojournalists had to write their names on them, and often fought over them. In one instance, one fellow was caught using alcohol to wipe the name off a coworker's tapes so he could use them for himself. But the real point here is that most the veterans who passed their ethical heritage on to the younger journalists became extinct. Or, even worse, the new breed of news management continually threatened to fire anyone who disagreed with them, and often did. So the old vets that are still around have learned to keep their mouths shut. And now, what was once nearly impossible has become a regular occurrence; members of the sales department make regular visits to the newsroom, contacting reporters to pitch story ideas that might benefit their prospective advertisers.
I've been out of "the business" now for nearly a decade, and have often found myself incensed and disgusted, particularly with the national media, for not doing its job, for not asking the questions vital to our nation's Democracy. Prior to the Iraq war, the mainstream media, as a whole, not only failed to ask the tough questions about Bush's false assertions, which seemed obvious to hundreds of millions of people around the world, but they used the power of their forum to beat the drums of war, presumably, on behalf of the interests of the seven corporations that own them.
But all is not lost! Just last week, I witness firsthand what I believe is a glimmer of hope in this grave threat to our freedom. I was watching "Hardball" with Chris Matthews, who was interviewing a conservative radio talk show host, Kevin James, about Bush's ridiculous implication that Barack Obama is an "appeaser." James began railing against Obama from the get go. He sounded more like a World Federation wrestler than a radio host. After a few minutes Matthews began asking him to explain the historical context of the term "appeaser," which he was using quite "liberally." James ignored and evaded the question, which Matthews asked 24 times in all, until it became obvious he did not know what he was talking about. Here's a portion of their interaction:
MATTHEWS: You don’t know what you’re talking about, Kevin. You don’t know what you’re talking about. Tell me what Chamberlain did wrong.
JAMES: Neville Chamberlain was an appeaser, Chris. Neville Chamberlain was an appeaser, all right? […]
MATTHEWS: I’ve been sitting here five minutes asking you to say what the president was referring to in 1938 at Munich.
JAMES: I don’t know.
MATTHEWS: You don’t know, thank you.
If you'd like to take a few minutes to watch for yourself, click on the link below:
The next day I brought up Youtube to show the interview to a friend and, to my delight, discovered it was the top clip of the day. That night Chris Matthews, who seemed a little taken aback by the response, showed a portion of it again on his show. It is my hope that what he learned, and, more importantly, what he proved to other journalists, is that, even in a post 9-11 world, even in a corporate owned industry, it is possible to really play hardball by asking the tough questions, and not lose your ratings or your job. In fact, quite the opposite happened. Matthews elevated his standing as a hard-hitting journalist in the minds of millions, and secured his position and value to MSNBC.
More important yet, later that same night he was interviewed about the story by Rachel Maddow, who was filling in for Keith Olbermann. Here's a portion of what he said:
"The whole mindset of the last several years, let's put it that way, since 2000 has been to shut up critics. If you don't like a war policy you get branded with a name. You're unpatriotic. You're a cut-and-runner. You're an appeaser. You can't argue politics in American anymore. You can't question power, because if you question it, you're gonna be drummed out of acceptable society. You're gonna be called an appeaser. These magic words are used for one purpose; to shut you up so that they can proceed with the policy. And I think that's a real problem. I think, I was just in Washington U today Rachel, and I made the point that in a society like ours arguing over policy, arguing over what our role should be in the world, shouldn't be unpatriotic or seen as unpatriotic, and most cases should be seen as the essence of patriotism, giving a damn about our policy, what it ought to be, arguing, standing up and having a real debate. We didn't have that when we went to war in Iraq. Some of it's the media's fault. Some of it's just that people were intimidated out of challenging this President and his war policy."
The entire exciting and important interview is well worth your time. You can watch in on Youtube by clicking the link below.
www.youtube.com/watch?v=_mpAvSSQ9OU
If ratings are positive reinforcement in the news world, I'm elated that Matthews and other journalists have now seen the overwhelming response that happens when they, like him, have the courage to really do their jobs and ask the tough questions. Critical thinking is, in my opinion, the greatest gift of human intelligence. I dare say, if we began teaching our children critical thinking skills in school today, we will solve most of our world's worse problems in a single generation. If we had taught them just thirty years ago, the Iraq war could have never happened. My fervent prayer is that what happened last week on Hardball with Chris Matthews is but the harbinger of good things to come.
[As a footnote to this article, it should be understood that prior to these FCC deregulations, Fox News and Rush Limbaugh could not have existed, anymore than those progressive programs and mediums like Keith Olbermann and Air America Radio. Indeed, many of the cable news programs that now center around opinionated hosts would have had to remain more neutral under the old regulations, or, at least, give fair time to those with opposing philosophies.]